Digital marketing and content specialist

Istari Digital is a high-growth technology company enabling the next generation of AI-native engineering across aerospace, defense, and industrial enterprises. Our infrastructure platform orchestrates data across tools, organizations, and classification levels, removing barriers that limit digital engineering, and empowers customers to modernize mission-critical workflows and unlock meaningful ROI from digital transformation at scale.

As demand accelerates across commercial aerospace & defense, we are expanding our marketing organization to support execution of integrated, multi-channel demand generation programs, including the content that fuels them.

Position Overview

The Digital Marketing & Content Specialist leads content creation and digital campaign execution across Istari's marketing channels. This role partners closely with the Marketing Lead to translate messaging and campaign strategy into the content and campaigns that drive demand: emails, landing pages, digital ads, webinars, social media video clips.

You will write and produce campaign content, execute email, paid, social, and web campaigns end to end, and report on performance to inform what gets built next. You'll also turn raw material like event footage, employee and customer interviews, or podcast recordings into publish-ready content. Your work should ultimately be measurable against top-of-funnel pipeline impact.

The Marketing Lead owns marketing strategy, budget, and messaging across the business. The Field Marketing Manager owns field and in-person execution. The Digital Marketing & Content Specialist owns content creation and digital campaign execution, ensuring every email, ad, and landing page reflects Istari's brand and drives measurable results.

Together, these roles translate company strategy into consistent, coordinated go-to-market execution across every channel prospects encounter.

Key Responsibilities

• Content Creation: Write email copy, landing page copy, ad creative, and social captions consistent with brand voice across campaigns, including both ABM-targeted content for priority accounts and broader campaign content; source and design accompanying visuals.
• Webinars: Plan and execute virtual webinars and livestreams, including identifying topics and audiences in coordination with the Marketing Lead, building registration pages, and managing promotion; send post-webinar marketing follow-up (recording, nurture emails) and pass attendee data to sales for outreach.
• Social Media: Schedule and maintain the social content calendar so posting stays consistent, monitor engagement by responding to comments and DMs, and track performance metrics such as follower growth, engagement rate, and top-performing posts to understand what's resonating.
• Blog & SEO: Format and upload blog posts in Webflow, including sourcing and formatting supporting visuals, so content is publish-ready even when written elsewhere.
• Email & Campaign Execution: Maintain email list hygiene, including segmentation, suppression lists, bounce and unsubscribe management, and list growth tracking; build and launch email campaigns and nurture sequences in the marketing automation platform, including sequences built specifically for ABM target accounts.
• Website: Make ongoing Webflow website updates, such as banner swaps and landing page edits, keeping the site current without needing a developer for every small change.
• Reporting & Collaboration: Pull a monthly digital marketing summary covering social, blog, SEO, email, and campaign performance for the Marketing Lead's review.

Required Qualifications

Experience

• 1-3 years in content marketing, campaign execution, or demand generation.
• Strong writing portfolio in email, web copy, or similar formats.
• Hands-on experience with a marketing automation platform.
• Familiarity with CRM systems such as HubSpot.

Skills & Capabilities

• Strong writing and editing skills, with the ability to adapt tone across formats.
• Close attention to detail and strong organizational skills.
• Comfortable working with data and basic reporting and analytics.
• Ability to manage multiple campaigns and deadlines simultaneously.

Bonus Experience

• Experience with HTML/CSS for email templates.
• Familiarity with paid media platforms such as Google Ads or LinkedIn Ads.
• Experience in aerospace, defense, or industrial technology.

Why this role?

• Own content and campaign execution end to end at a high-growth technology company.
• Get hands-on experience across writing, marketing operations, and paid media.
• Work directly with the Marketing Lead on strategy and career growth.
• Join a high-trust, mission-driven team building transformative technology.

$96,600 - $160,000 a year. The anticipated compensation range for this position may vary based on experience, skills, qualifications, location, and business needs. In addition to base salary, this role may be eligible for bonuses, equity, and a comprehensive benefits package.

About Istari Digital

Istari is a digital engineering software company building open, scalable infrastructure for engineering data. Our platform lets customers simply and securely integrate engineering models across disciplines, organizations, and security levels — whether they're designing prototypes, performing virtual testing, or training AI and autonomy for complex systems.

Focus is rewarded. Finish is remembered. Facts are friendly. Even when they are not fun. Fellowship is fundamental. Make others successful.