Sales executive

Shugulika Africa Limited

Sales executive

3 days ago

Shugulika Africa Limited

onsite, Dar es Salaam, TanzaniaFull TimeJunior (<2 years)

Required skills

SalesBusiness developmentCustomer relationship managementNegotiationCommunicationPresentation skillsAccount managementMarket analysisReportingCRM softwareERP softwareMicrosoft Office SuiteLead generationAnalytical skillsTime managementProblem solving

Our Client is seeking a proactive, results-driven, and customer-focused Sales Executive to drive business development and revenue growth within the manufacturing industry. The successful candidate will be responsible for identifying and engaging potential clients, managing customer relationships, generating sales, following up on outstanding payments, monitoring market and competitor activity, and providing accurate sales performance reports. The role requires strong communication, negotiation, relationship management, and commercial skills, with the ability to work collaboratively while consistently achieving sales targets.

Responsibilities:

  • Identify and proactively engage potential clients within the manufacturing industry to generate new business opportunities.
  • Arrange and conduct meetings with prospective clients to understand their business needs, requirements, and concerns.
  • Conduct regular customer visits to develop and maintain strong, professional, and long-term business relationships.
  • Present company products and solutions to prospective and existing customers, clearly communicating relevant features, benefits, and value propositions.
  • Negotiate commercial terms and close sales deals while effectively addressing customer complaints, concerns, and objections.
  • Follow up consistently with prospective and existing customers to convert opportunities into sales and maximise revenue generation.
  • Collaborate closely with internal team members to support the achievement of individual and overall sales targets.
  • Maintain strong relationships with existing customers while actively identifying opportunities for repeat business and account growth.
  • Participate in relevant exhibitions, conferences, trade events, and other business development activities on behalf of the organisation.
  • Follow up on outstanding customer payments and support the timely collection of receivables in line with agreed customer terms and company targets.
  • Gather comprehensive feedback from customers and prospects regarding products, services, pricing, competition, and market expectations.
  • Communicate relevant customer and market feedback promptly to the Head of Sales and other appropriate management.
  • Monitor market trends, customer preferences, competitor activities, pricing, and other factors that may affect sales performance.
  • Analyse competitor activity and market developments and provide relevant findings and recommendations to the Sales Manager.
  • Prepare and submit accurate and timely sales reports, dashboards, and performance updates for senior management and the sales team.
  • Prepare and submit detailed monthly Sales and Visit Summary reports covering customer visits, sales activities, opportunities, outcomes, and follow-up actions.
  • Track sales performance against targets and communicate performance results clearly, highlighting challenges, opportunities, and areas requiring improvement.
  • Maintain accurate records of customer interactions, sales activities, opportunities, visits, and follow-ups within the relevant sales or ERP system.
  • Provide actionable insights to management regarding potential areas for improving sales performance, customer acquisition, retention, and revenue generation.
  • Ensure customer concerns and complaints are followed up and resolved appropriately while maintaining a high standard of customer service.
  • Maintain confidentiality and ensure customer, pricing, sales, and company information is handled professionally and securely.
  • Support the effective administration of sales activities to ensure consistent business development, customer engagement, revenue generation, and achievement of sales objectives.

Requirements

  • Diploma or Bachelor's degree in Sales, Marketing, Business Administration, or a related field.
  • Proven experience as a Sales Executive or in a similar sales role within the manufacturing industry.
  • Previous experience in B2B sales, business development, customer relationship management, or a related commercial environment is highly desirable.
  • Strong understanding of sales processes, customer acquisition, lead generation, negotiation, and closing techniques.
  • Demonstrated ability to develop and maintain strong relationships with customers and prospective clients.
  • Excellent interpersonal, communication, presentation, and negotiation skills.
  • Strong commercial awareness with the ability to understand customer requirements and position products based on their features, benefits, and value.
  • Ability to learn, understand, and retain detailed product-specific information and effectively communicate it to customers.
  • Proficiency in Microsoft Office Suite, particularly Microsoft Excel, Word, and PowerPoint.
  • Working knowledge of sales management, CRM, ERP, or other relevant sales software.
  • Strong numerical and analytical skills with the ability to interpret sales performance, market trends, and competitor information.
  • Good reporting skills with the ability to prepare accurate sales reports, dashboards, and monthly activity summaries.
  • Strong customer service and relationship management skills, with a professional approach to handling complaints and objections.
  • Ability to work independently, manage customer visits effectively, and prioritise multiple sales opportunities and follow-up activities.
  • Strong organisational and time management skills with the ability to consistently meet sales, collection, reporting, and customer engagement deadlines.
  • Results-oriented and target-driven approach, with the ability to work effectively under pressure and deliver against agreed sales objectives.
  • High level of professionalism, integrity, initiative, and accountability when dealing with customers and representing the organisation.
  • Willingness and ability to participate in exhibitions, conferences, customer visits, and other business development activities as required.
  • Strong teamwork and collaboration skills, with the ability to work effectively with the sales team, management, and other internal departments.