About TRU

TRU is one of Egypt's leading Buy Now, Pay Later (BNPL) platforms, on a mission to make everyday purchases more accessible and flexible for consumers across the country. As we scale, we're building out a Growth team focused on driving commercial performance — identifying where the biggest opportunities lie, building the plans to capture them, and working across the business to make them happen.

About the Role

We're looking for a Growth Manager who thinks commercially first. This role is less about running individual campaigns and more about setting the strategic direction: identifying growth levers across merchants, verticals, and customer segments, building the business case and plan behind them, and driving execution with the teams that bring them to life. You'll work closely with Commercial, Marketing, Product, and Data teams to turn opportunities into measurable revenue and volume growth.

What You'll Do

• Develop and own TRU's growth strategy and commercial plans — identifying priority merchants, verticals, and customer segments to drive transaction volume and revenue
• Build the business case for new growth initiatives, including sizing the opportunity, defining the approach, and setting success metrics
• Translate strategy into concrete action plans, working cross-functionally with Commercial/BD, Marketing, and Product to execute against them
• Analyze performance across merchants, categories, and channels to identify what's working, what's not, and where to double down
• Partner with the Commercial/BD team to shape merchant-facing growth initiatives (offers, promotions, co-marketing) that drive mutual value
• Own the growth roadmap and reporting — setting targets, tracking progress against KPIs, and course-correcting as needed
• Work Backwards from P&L and respective goals
• Conduct market and competitor analysis to spot emerging opportunities and risks in the BNPL and broader fintech/retail landscape
• Present growth plans, business cases, and performance updates to senior leadership and align stakeholders around priorities
• Continuously test and validate new growth hypotheses, iterating quickly based on results

Requirements

• 4–7 years of experience in growth, commercial strategy, business planning, or a related role — fintech, e-commerce, or retail experience is a strong plus
• Strong commercial acumen with a track record of building and executing plans that moved the needle on revenue or volume
• Excellent analytical skills — comfortable working with data to size opportunities, build business cases, and track performance
• Experience working cross-functionally with Commercial, Marketing, and Product teams to bring strategy to life
• Strong stakeholder management skills, with the ability to influence and align senior leadership
• Structured, strategic thinker who can also roll up their sleeves and drive execution
• Fluent in English and Arabic

Why Join TRU

• Shape the commercial growth strategy of one of Egypt's fastest-growing fintechs
• High-visibility role with direct exposure to senior leadership and company-wide strategic decisions
• A fast-paced, entrepreneurial environment where strategic thinking translates quickly into action