Head of marketing central & eastern hub (f/m/d)

Our vision is to establish HUGO BOSS as the leading premium tech-driven fashion platform worldwide and to be one of the top 100 global brands. At HUGO BOSS, we work as a team to apply our knowledge, skills and experience together and create a diversity of ideas and solutions. What unites us? We love fashion, we change fashion!

At HUGO BOSS, you have the opportunity to contribute your personality, ideas and creativity — because only when we break new ground together can we create something unique. Become part of our team of more than 19,000 employees worldwide and shape your future at HUGO BOSS!

We are looking for a Head of Marketing Central & Eastern Hub (f/m/d) to join our team from 1 February 2027.

In this role, you will lead the holistic brand, digital, PR and media marketing agenda for the Central & Eastern Hub, translating global strategies into impactful regional initiatives, defining the role of each sales channel (Retail, Wholesale & Digital), driving commercial performance across all channels, and inspiring cross-functional teams to turn customers into true HUGO BOSS brand fans.

We are looking forward to your application.

What you can expect:

• Own all Brand Marketing, Digital Marketing, PR and media planning activities for the Central & Eastern Hub, with a strong focus on above-the-line and trade marketing initiatives
• Implement and operationalize the short- and mid-term marketing and communication strategy defined by Global Marketing for the Central & Eastern Hub
• Translate global brand communication and brand health guidelines into concrete regional actions, defining the role of each sales channel and ensuring commercially effective execution per channel
• Lead, develop and inspire high-performing Brand Marketing, Digital Marketing and PR teams that support commercial channels in achieving their business targets and turning customers into brand fans
• Provide and tailor digital content to e-commerce wholesale partners in line with defined customer segments
• Build and maintain an excellent network across the creative and fashion industry
• Develop an annual marketing calendar and three-year plan to support the yearly budgeting process

Your profile:

• Strong business acumen and solid understanding of relevant business KPIs
• Deep knowledge of modern marketing tools and platforms
• Proven experience in project management and steering complex marketing projects
• Strong networking and relationship-management skills inside and outside the company
• Demonstrated leadership capabilities and experience in leading teams
• Strong diplomatic skills, cultural awareness and confident, professional presence
• Excellent negotiation skills combined with a high level of creativity

Your benefits:

We offer a competitive salary and attractive benefits, including vacation and Christmas bonuses, a mobility allowance / Deutschlandticket, an annual clothing allowance, a company pension scheme, and our SHIP share program.

Made for Me: Enjoy the freedom of our flexible working models. With “Threedom of Work”, spend 3 days in Metzingen and up to 2 days working remotely. Benefit from our “Me Time” program for personal time off and the option of 30 days of “Mobile Work EU” annually.

High-performing people need a healthy balance. Take advantage of the employee gym, a variety of sports activities, a 37-hour workweek, and 30 vacation days a year.

Exclusive discounts for shopping and arts: benefit from discounts for family and friends along with free entrance to more than 15 international art museums.

Does innovation drive you? Same for us! This passion is reflected in our modern workplaces and innovative tools.

Sustainability is one of our key values, and more than just a trend. We are committed to environmental, animal and climate protection, and human rights. As part of our commitment, we offer an environmentally friendly bus shuttle.

We also place great importance to good taste when it comes to food. Welcome to our award-winning GOOD TIMES restaurant & the BOSS bar.

We are a global company with our employees representative of the world at large. Our inclusive culture embraces each person’s authenticity and individuality. We are committed to equal employment opportunity. And we believe our equitable work environment helps unleash your full potential and inspires you to thrive.