Director Medicaid Plan Marketing

Location: 2505 N HWY 360, Grand Prairie TX. Relocation assistance offered. This role requires associates to be in-office 3 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace.

Please note that per our policy on hybrid/virtual work, candidates not within a reasonable commuting distance from the posting location will not be considered for employment, unless an accommodation is granted as required by law.

The Director Medicaid Plan Marketing is responsible for the planning and direction of specific marketing strategies for a single functional marketing area.

How you will make an impact:

Responsible for coordinating and directing the efforts of the Medicaid growth and engagement initiatives.
Ensuring marketing plans within the region meet state contractual requirements.
Developing and implementing individual health plan Community Relations Strategy.
Collaboration in creating robust value-added benefits to improve quality outcomes, including member selection and member engagement approach.
Driving member retention and loyalty programs.
Leads efforts to develop key partnerships that drive innovation and growth.
Collaborates with all Elevance Health businesses in Texas to drive growth.
Audits website and relevant vendor relationships – providing oversight and performance management.
Research and evaluate competitive activity.
Implements effective tracking mechanisms for tracking daily, weekly, monthly, and yearly activities and productivity.
Develops and conducts staff training methods.
Make recommendations to appropriate functions to achieve product modifications or improvements derived from market research, technical service work, or Marketing feedback.
Develops and recommends department operating budgets.
Secures approval of objectives, policies, and programs for corporate marketing activities, and evaluates and reports results.
In partnership with brand management, responsible for identifying appropriate media opportunities.
May prepare presentations regarding marketing and outreach programs for senior management groups.
Travel required.
Hires, trains, coaches, counsels, and evaluates the performance of direct reports.

Minimum Requirements:

Requires a BA/BS degree and a minimum of 8 years of related experience including prior leadership experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities, and Experiences:

Master's degree preferred.
Experience in working with the Texas Medicaid population, including but not limited to STAR, CHIP, STAR+PLUS, STAR Kids, ACA, and D-SNP preferred.
Managed Care Health Plan experience preferred.
Excellent communication skills (written and verbal) and interpersonal skills are strongly preferred.
Project management certification preferred.
Strong PC skills (Word, Excel, PowerPoint, Outlook) preferred.

Who We Are

Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.

How We Work

At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success - for our consumers, our associates, our communities and our business.

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process.

The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19 and Influenza. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state and local laws.

Elevance Health is an Equal Employment Opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws.